Seven Tips for Marketing a Business with Video
As more people use the Internet in search of information, online video becomes increasingly important for reaching and connecting with followers, fans and customers. Video’s rise in power as a...
View ArticleHow to Break Out of the Business Buzzword Bubble
It’s not uncommon to find me at one coffee shop or another across the country during my workday. Not only do I get caffeinated delights to accompany free Wi-Fi, I also get the benefits of...
View ArticleThe New, New Rules of Business Marketing
When David Meerman Scott first published The New Rules of Marketing & PR (Wiley) in 2007, Facebook was still mostly for college students. The book helped Scott, then 46 years old, make a name for...
View ArticleA Look at Pay-Per-Click Tools for Small Businesses
Managing online paid-search-term campaigns can be like water torture for a small-business owner: A slow drip of tedium, choosing keywords and deciding what to pay for each on services like Google Ad...
View ArticleChris Brogan on How to Make Your Customer a Hero
Marketers often look at their product as the raison d’etre of a company. “How can I get more people to fall in love with this amazing product?” they ask. Of course, that’s the opposite of how buyers...
View ArticleHow to Promote Your Business Blog with Social Media
You may be writing a blog to boost your business’s brand, but what if no one reads it? Building an audience from scratch for your blog doesn’t always happen overnight. Fortunately, several...
View ArticleBusiness Owners Weigh In on Facebook Messaging
Many business owners have embraced its new messaging e-mail service as their primary mode for communicating with contacts. But many others are sticking to the tried and true. Can’t Live With It Jesse...
View ArticleSecrets to Using Facebook to Market Your Business
Your business can’t afford to not have a Facebook presence. The social networking site now has more than half a billion users — despite users’ privacy concerns, and a recent survey suggesting that...
View ArticleBusiness Tricks from Presidential Campaigns
Ten years ago, it would’ve been hard to imagine candidates actively campaigning for a presidential election two years away. It would’ve been even harder to imagine that some of the well-financed,...
View ArticleFive Dos and Don’ts for Businesses on ‘Empire Avenue’
Last week, I wrote about Empire Avenue, the “social media exchange” that enables players to buy and sell virtual shares in another person or business or brand. With an expanding user base, the game...
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